Why should you advertise? Well, read on...

What David Ogilvy found.

Many years ago, David Ogilvy, the renown ad man, did a study of the recession of the early 70s. Specifically, he compared companies who continued to advertise during the recession to companies that seriously cut back on their advertising.

What he found was that companies that continued to advertise not only stayed ahead of their competition during the recession, but also pulled out of the recession faster and stayed ahead of their non-advertising competitors afterwards. Not surprising really.

No convinced? Well read on...

The Story of Moxie Cola

Back in the 20s, the great jazz age after the first great war, there were a lot of colas around the US, the main three were Moxie Cola, Coke and Pepsi. Moxie was actually outselling the other two at the time. Then came the Great Depression and cola sales started to slip along with everything else. It is more of a luxury item, I guess, not a necessity.

Moxie, in spite of their name, decided to cut back on their advertising to wait it out. Coke did not. Their ads of the time depicted happy carefree people and comfortable homes. I think you all know the result. Coke is now found all over the known world and then some. They continue to advertise heavily even though, I am sure, every human being on the planet knows what Coke is. And Moxie, well, you can still find Moxie Cola in some parts of New England, if you search for it.

So, what are you waiting for? To place an ad, use the convenient online order form.

Why? Well, KnitNet was the first online knitting magazine. We started in October, 1998, and have been growing and expanded ever since, attracting a loyal and dedicated following. But that is not a good enough reason. There's more.

KnitNet is one of the best places on to advertise your knitting-related business. We were the first knitting magazine on the 'Net and have published continuously for more than 10 years. We have more than 50,000 loyal readers. They are the dedicated hard-core knitters, not the ones who are following trends. They patronize our advertisers. Don't miss the opporunity!

• 20% of our readers do not read printed knitting magazines
• each edition has more than 50,000 readers
• our readers are in more than 85 countries
• 80% US, 15% Canadian, 5% ROW (Rest of World)
• 67% of our readers have purchased products online
• CPM of $12 for a one-time, full page ad
• special features, like the One-stop catalogue shop, Web site links, surveys, to leverage your investment

We recently received this email from a reader -

"I really liked the new advertiser "Earth Faire". I saw the beaded bracelet and immediately ordered a kit. If mine looks reasonably as well as the photo, I see half my Christmas shopping done already! I have been with you from the beginning and will be with you until the end. I love the Aran and Fair Isle sweaters the best. Keep up the good work."

Some advertisers have found KnitNet advertising so effective they have stopped advertising in print magazines.

For more information, you can download the PDF file.

To place an ad, use the convenient online order form.

We started the weekly KnitNet Tips, Tricks and Trade Secrets newsletter in February, 2006. It was an immediate hit!

• the frequency is weekly
• the cost is reasonable — $100 for one, or $320 for four insertions
• the size is 130 x 360 pixels
• the ad links directly to your website, of course

It is a great vehicle for online stores. Buyers will click through and buy immediately. Several advertisers have had immediate sales that more than covered the cost of the ad. Make a good offer and people will respond.

To place an ad, use the convenient online order form, contact by email: sales@knitnet.com , or call 416.656.4893.

Prices and sizes: Frequency discounts of 10% and 15% apply to ads run 3 or 6 times respectively.

full page ad - $500
528 x 360 pixels

1/2 page ad - $250
vertical 264 x 360 pixels
horizontal 180 x 528 pixels

1/4 page ad - $125 (This is our most popular ad size.)
264 x 180, 132 x 360 or 90 x 528 pixels

Business Cards Ads: 200 x 100 pixels, horizontal only - $75
This is our best advertising value. Ads can be placed at the bottom of a specific page, or grouped with others in the Business Card Directory.

Directory ads:
Basic listing of business: Name, address, city - FREE. Why not list now?
Complete listing: logo, phone numbers, description (25 words), email and Web site - $100/year

To place an ad, use the convenient online order form, contact by email: sales@knitnet.com , or call 416.656.4893.

Rate card effective January 1, 2007 to December 31, 2007.

Contact webmaster@knitnet.com, 416.656.4893 for rates on any of the following services: eCommerce, ad design, web page design, web site hosting.

Required Materials
Ads should be emailed to sales@knitnet.com

1. as formatted HTML files with any photos or graphics included as GIF or JPEG files, in the correct page size and layout
2. as one complete GIF or JPEG files in the correct size and format
3. as copy text, graphics in GIF or JPEG format and a printed layout. We will create the ad for your ad for a flat fee of $100.

Any alterations to the ad files will be charged at $100 per hour.

The same rate will apply to the preparation of finished advertisements from hand-drawn examples with supplied photographs or illustrations.

The liability of KnitNet for any error, delay or omission for which he shall be held responsible shall in no event exceed the cost of the space occupied by the advertising error. KnitNet is not liable for loss of income or profits of any consequential damages relating to advertising errors. All advertising insertion orders are subject to the approval of the publishers.

You can pay by credit card, PayPal or invoice.

To place an ad, use the convenient online order form, contact by email: sales@knitnet.com , or call 416.656.4893.