Why? Knitting is hot! OK. I know. This is not news. They have been saying this for a few years now. It has been in all the papers.
It is a very active market. Whether knitting is the new "yoga", the new "black" or the new "chocolate", it doesn't matter. There are 38 million knitters in America. The number of knitters under 35 has grown by 50% since 1998. Two-thirds of those knitters say that they knit to relieve stress and tension. Hmmm...
You can take advantage of this! Knitters need to know who you are and what you offer. You can tell them with an ad in KnitNet. You will increase your sales and your profits.
To place an ad, use the convenient online order form.
Advertise in KnitNet!
Why? Well, KnitNet was the first online knitting magazine. We started in October, 1998, and have been growing and expanded ever since, attracting a loyal and dedicated following. But that is not a good enough reason. There's more.
Here are the facts:
20% of our readers do not read printed knitting magazines
each edition has more than 50,000 readers
our readers are in more than 85 countries
80% US, 15% Canadian, 5% ROW (Rest of World)
67% of our readers have purchased products online
CPM of $12 for a one-time, full page ad
special features, like the One-stop catalogue shop, Web site links, surveys, to leverage your investment
Some advertisers have found KnitNet advertising so effective they have stopped advertising in print magazines.
To place an ad, use the convenient online order form.
New opportunity!
We started the weekly KnitNet Tips, Tricks and Trade Secrets newsletter in February, 2006. It was an immediate hit!
the frequency is weekly
the cost is reasonable — $100 for one, or $320 for four insertions
the size is 130 x 360 pixels
the ad links directly to your website, of course
It is a great vehicle for online stores. Buyers will click through and buy immediately. Several advertisers have had immediate sales that more than covered the cost of the ad. Make a good offer and people will respond.
Prices and sizes: Frequency discounts of 10% and 15% apply to ads run 3 or 6 times respectively.
full page ad - $500
528 x 360 pixels
1/2 page ad - $250
vertical 264 x 360 pixels
horizontal 180 x 528 pixels
1/4 page ad - $125 (This is our most popular ad size.)
264 x 180, 132 x 360 or 90 x 528 pixels
Business Cards Ads: 200 x 100 pixels, horizontal only - $75
This is our best advertising value. Ads can be placed at the bottom of a specific page, or grouped with others in the Business Card Directory.
Directory ads: Basic listing of business: Name, address, city - FREE. Why not list now? Complete listing: logo, phone numbers, description (25 words), email and Web site - $100/year
as formatted HTML files with any photos or graphics included as GIF or JPEG files, in the correct page size and layout
as one complete GIF or JPEG files in the correct size and format
as copy text, graphics in GIF or JPEG format and a printed layout. We will create the ad for your ad for a flat fee of $100.
Any alterations to the ad files will be charged at $100 per hour.
The same rate will apply to the preparation of finished advertisements from hand-drawn examples with supplied photographs or illustrations.
The liability of KnitNet for any error, delay or omission for which he shall be held responsible shall in no event exceed the cost of the space occupied by the advertising error. KnitNet is not liable for loss of income or profits of any consequential damages relating to advertising errors. All advertising insertion orders are subject to the approval of the publishers.
